Bestselling author of Persuasion – How to Use Rhetoric and Persuasive Communication in Your Personal and Professional Life and Dare to Argue. Fellow researcher at the Berkeley Global Society’s Institute of Technology and Innovation. Holds a Master’s degree in Communication and Semiotics from PUC-SP. Professor at ESPM, the MBA program at PUC, and Casa do Saber.

Previously served as Business Strategy Director at TBWA Los Angeles — one of the world’s top five advertising agencies—and later as Chief Growth and Strategist Officer at Cubo in New York.

BOOST specializes in go-to-market strategies, market research, and project-based marketing and executive production engagements.